BidX review: Amazon and Walmart ad automation for bids, budgets and keywords, for sellers and agencies

Amazon and Walmart ad automation for bids, budgets and keywords, for sellers and agencies

Starts at €495/mo, free plan: no, prices checked on October 29, 2026.

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BidX home page

What BidX does

Automates Amazon and Walmart Connect ad management: creates campaigns, adjusts bids and keywords toward a target ACOS, and reports on results.

BidX is software for managing advertising on Amazon and Walmart Connect. It covers Sponsored Products, Sponsored Brands and Sponsored Display, and it also supports Amazon DSP and Amazon Marketing Cloud analytics. A Campaign Creator sets up campaigns for many products at once, and ChatGPT-based keyword suggestions help with research. Once campaigns are live, the platform adjusts bids and keywords toward a target ACOS. You can also write your own IF THEN rules, and rule logs record changes and let you undo them.

Agencies get multi-account management, user roles, a white label version and exports of dashboards and change logs. Rules can be exported as CSV files. The vendor offers a free audit of your Amazon Ads account and a complimentary one-on-one onboarding.

Pricing is paid only, and no free plan is listed. In EUR, the Self Service Platform costs €495 plus a percentage of connected ad spend per month. The Managed Platform and Managed Service tiers are priced higher and are shown on the pricing page as 1 . 995 € and 4 . 995 € per month, each plus a percentage of ad spend. All plans carry an annual commitment with monthly payments, and prices are net of VAT. The percentage of ad spend is not published. Share of Voice tracking includes the first 100 keywords free, with further keywords sold as a paid add-on.

  • ChatGPT-based keyword suggestions
  • Campaign Creator for Sponsored Products, Brands and Display
  • Automatic bid adjustment toward a target ACOS
  • Custom IF THEN automation rules
  • Rule logs with undo
  • Share of voice keyword tracking
  • Amazon Marketing Cloud integration
  • White label and multi-account management

Official video

BidX Intelligence Launch · by BidX - Scale Marketplace Ads ·
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Good for / Not for

Good for

  • Amazon and Walmart sellers who want rule-based and AI-assisted bid automation
  • Agencies managing several accounts that need user roles and a white label version
  • Teams that want a dedicated growth manager on the managed tiers

Not for

  • Anyone looking for a free plan; none is listed
  • Advertisers who cannot commit to an annual term

How to start

  1. Request the free audit of your Amazon Ads account or a demo from the homepage. source

  2. Choose a plan on the pricing page; new customers can start with a paid three-month proof of concept. source

  3. Schedule the complimentary one-on-one onboarding to learn the platform. source

Limits and gotchas

  • Every plan requires a yearly commitment, and payment is made each month. source
  • Out of the box, one account per region can be managed. source
  • Prices are net; VAT is added, and a percentage of connected ad spend comes on top of the base price. source
  • Share of Voice includes the first 100 keywords free; additional keywords are a paid add-on. source

From the official site and docs of BidX, checked on October 29, 2026.

Pros and cons

Pros

  • Campaign Creator sets up campaigns for several products at once
  • BidX and keyword adjustments toward a target ACOS, plus custom IF THEN rules
  • Rule logs with an undo function and CSV export of rules
  • Agency features: multi-account management, user roles and a white label version
  • Free audit and complimentary onboarding offered before purchase

Cons

  • No free plan; the proof of concept for new customers is paid
  • Annual commitment required, with payments made monthly
  • Price includes a percentage of connected ad spend that is not published
  • Prices exclude VAT, which is added on top
  • Walmart Managed Service requires contacting sales

Our take

BidX fits Amazon and Walmart sellers, vendors and agencies that want rule-based and AI-assisted ad automation and can accept an annual commitment. It is a weaker match for very small advertisers, because the pricing page points those with low monthly ad spend to a separate Essentials solution. Costs also depend on an unpublished percentage of ad spend, so the real monthly bill cannot be worked out from the pricing page alone. This summary rests only on the vendor's official pages, not on use of the product.

Coming soon

Coming soon — we are writing comparisons that include BidX.

BidX pricing

BidX plans and prices (EUR)
PlanMonthly billingAnnual billing (per month)Limits / what’s included
Self Service Platform per month + % of connected ad spend€495—Annual commitment, paid monthly; net price, VAT added; percentage of ad spend not published
Managed Platform per month + % of connected ad spend——Price shown on the page as '1 . 995 €' (split digits); includes dedicated growth manager and strategy calls; annual commitment, paid monthly
Managed Service per month + % of connected ad spend——Price shown on the page as '4 . 995 €' (split digits); includes dedicated growth manager and strategy calls; Walmart Managed Service requires contacting sales

Free trial: none listed. Free plan: no.
Prices checked on on the official BidX pricing page. “—” = not published.

Frequently asked questions

How much does BidX cost?

In EUR, the Self Service Platform is €495 per month plus a percentage of connected ad spend. Managed Platform and Managed Service are shown as 1 . 995 € and 4 . 995 € per month, each plus a percentage. The percentage is not published.

Is there a free plan or trial?

No free plan is listed. New customers can take a paid three-month proof of concept. The vendor offers a free audit of your Amazon Ads account.

What is the commitment?

All plans are based on an annual commitment with monthly payments.

Can I manage several Amazon accounts?

By default one account per region. Agencies or multi-account users can email support@bidx.io about their setup.

Does BidX work with Walmart?

Yes. The vendor describes automation for Walmart Connect ads, though Walmart Managed Service requires contacting sales.

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