Brand24 review: Social listening and brand monitoring with AI sentiment analysis, from $249 per month
Social listening and brand monitoring with AI sentiment analysis, from $249 per month
Starts at $249/mo, free plan: no, free trial: 14-day free trial, no credit card required, prices checked on October 20, 2026.
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What Brand24 does
Brand24 is a social listening and brand monitoring tool. It collects mentions of your brand, products, competitors or hashtags and puts them in a web dashboard. According to its pages, it tracks 25 million online sources in real time, including social media, news, blogs, forums, podcasts and reviews.
On top of the raw mentions, it offers AI sentiment analysis that sorts mentions into positive, negative or neutral, plus an AI Brand Assistant, events detection for unexpected spikes, and Storm Alerts for sudden changes in volume or reach. Boolean search with AND, OR and NOT helps narrow results. Reports can be exported, for example to Excel, and a Slack integration is listed.
Pricing is paid with no free plan, but there is a 14-day free trial with no credit card required. Individual costs $249 per month billed monthly or $199 per month billed yearly, and covers 3 keywords and 2K mentions per month for 1 user. Team is $349 per month billed monthly or $299 per month billed yearly, with 7 keywords and 10k mentions per month. Pro is $499 per month billed monthly or $399 per month billed yearly, with 12 keywords and 40K mentions. Business is $699 per month billed monthly or $599 per month billed yearly, with 25 keywords and 100K mentions. Enterprise starts from $1499 per month billed yearly, with custom limits.
The vendor says it does not charge beyond your chosen plan if you exceed limits, and it offers a 30-day money-back guarantee with some exclusions.
- Real-time mention monitoring
- AI sentiment analysis
- Boolean search
- Storm Alerts
- Events detection
- AI Brand Assistant
- Hashtag tracking
- Excel report export
Pros and cons
Pros
- Tracks 25 million online sources in real time, covering social, news, blogs, forums and podcasts
- AI sentiment analysis is included on every listed plan
- Alerts and events detection flag sudden spikes in mentions
- 14-day free trial with no credit card required
- Stated 30-day money-back guarantee and no automatic charges for exceeding limits
Cons
- No free plan; the lowest plan is $249 per month billed monthly
- Individual plan is limited to 3 keywords, 2K mentions per month and 1 user
- API access costs an extra fee of $149
- Smart Context Search and the AI Visibility module are add-ons on some plans
- Enterprise pricing starts from $1499 per month billed yearly, with no monthly price listed
Our take
Brand24 suits marketing, PR and agency teams that want continuous monitoring of brand mentions with sentiment and alerting. The pricing page shows a clear ladder, so you can match keyword and mention needs to a plan. It is less suited to individuals or very small budgets: there is no free plan, and the cheapest plan starts at $249 per month billed monthly and allows only 3 keywords. API access costs an extra fee of $149, and some AI features are add-ons or limited by plan. Check the keyword and mention limits against your volume first, and use the 14-day trial to test the fit.
Comparisons and lists with Brand24
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Brand24 pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Individual per month | $249 | $199 | 3 keywords, 2K mentions / mo, 1 user, update every 12h |
| Team per month | $349 | $299 | 7 keywords, 10k mentions / mo, unlimited users, update every hour |
| Pro per month | $499 | $399 | 12 keywords, 40K mentions / mo, unlimited users, realtime updates |
| Business per month | $699 | $599 | 25 keywords, 100K mentions / mo, unlimited users, realtime updates |
| Enterprise from, per month, billed annually | — | $1,499 | Custom keyword count, custom mentions limit, unlimited users |
Free trial: 14-day free trial, no credit card required. Free plan: no.
Prices checked on on the official Brand24 pricing page. “—” = not published.
All Brand24 plans, limits and annual prices →
Frequently asked questions
Does Brand24 have a free plan?
No free plan is listed. The pricing page offers a 14-day free trial, and no credit card is required.
How much does Brand24 cost?
Individual is $249 per month billed monthly or $199 per month billed yearly. Team is $349 or $299, Pro is $499 or $399, and Business is $699 or $599. Enterprise starts from $1499 per month billed yearly.
Do I get charged extra if I exceed my limits?
The vendor says it never charges more than your chosen plan price. If you exceed the limits, it contacts you to discuss an upgrade.
Is API access included?
API access is available at an additional fee of $149, according to the pricing page.
Is there a money-back guarantee?
Yes, a 30-day money-back guarantee, excluding custom plans and deals negotiated with the sales team.
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