Submagic review: AI video editor that adds captions, B-roll and cuts to short-form videos
AI video editor that adds captions, B-roll and cuts to short-form videos
Starts at $19/mo, free plan: yes, prices checked on October 31, 2026.
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What Submagic does
Submagic is an editing tool for short-form video. You upload a file or paste a YouTube link, and the AI adds captions, removes silences, inserts B-roll and picks out key moments. Captions can be generated in 123 languages, and you choose from caption templates or adjust fonts, colors and animation yourself.
For longer recordings such as podcasts, Magic Clips splits one video into several shorts. Other tools listed on the site include Smart Trim for filler words and bad takes, zoom effects, audio cleanup, eye contact correction, AI avatars and a Brand Kit that stores your styles. Finished videos can be scheduled and published to social platforms from the editor, and an API is available for automating the workflow.
Pricing is per member. A free start with limited exports is mentioned, followed by three paid plans priced in USD. Starter costs $19 per month billed monthly or $12 per month billed yearly. Pro costs $39 per month billed monthly or $23 per month billed yearly. Business costs $69 per month billed monthly or $41 per month billed yearly. Plans differ in credits, maximum video duration and export quality: Starter allows 2 min videos, Pro 5 min and Business 30 min. A Custom Plan exists for teams, with pricing through the sales team. Videos up to 2 hours are accepted for upload.
- Animated captions in 123 languages
- Magic Clips for repurposing long videos
- Smart Trim for silences and filler words
- Auto B-roll matched to transcript
- Scheduled publishing from the editor
- AI avatars
- Brand Kit
- Video editing API
Pros and cons
Pros
- Captions in 123 languages with adjustable templates, fonts and animation
- Magic Clips can split one long video into several shorts
- Offers a free start with limited exports before paid plans
- Publishing and scheduling from the editor, plus an API
- Brand Kit stores caption styles for repeat use across videos
Cons
- Free plan details are vague: only 'limited exports' is stated
- Pricing is per member, so costs grow with team size
- Starter is limited to 2 min videos; 4k export at 60 FPS needs Business
- Custom Plan has no published price
- Extra API minutes require buying separate credit packs
Our take
Submagic suits creators, agencies and marketing teams who turn raw footage or long recordings into captioned short videos and want most editing steps automated in one place. The plan structure is clear, with per-member pricing and a yearly discount. It fits less well if you need long finished videos on a low budget: Starter is capped at 2 min per video, and 4k export at 60 FPS appears only on Business. The free plan is described only as limited exports, so check what it includes before committing. Teams should multiply the per-member price by headcount.
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Submagic pricing
| Plan | Monthly billing | Annual billing (per month) | Limits / what’s included |
|---|---|---|---|
| Starter per member | $19 | $12 | 45 credits, 2 min video duration, 1080p & 30 FPS, no watermark |
| Pro per member | $39 | $23 | 120 credits, 5 min video duration, 1080p & 30 FPS, no watermark |
| Business per member | $69 | $41 | 300 credits, 30 min video duration, 4k & 60 FPS export, no watermark |
| Custom Plan | — | — | Contact sales; no public price |
Free trial: none listed. Free plan: yes.
Prices checked on on the official Submagic pricing page. “—” = not published.
All Submagic plans, limits and annual prices →
Frequently asked questions
How much does Submagic cost?
Starter is $19 per month billed monthly or $12 per month billed yearly. Pro is $39 monthly or $23 billed yearly. Business is $69 monthly or $41 billed yearly. All prices are per member, in USD. A Custom Plan is available via sales.
Is there a free plan?
The official site says you start free with limited exports and upgrade when you need more. It does not detail the free limits.
How long can the videos be?
Per plan: Starter 2 min, Pro 5 min, Business 30 min video duration. Uploads of videos up to 2 hours are accepted.
Does Submagic have an API?
Yes, the site announces that the Submagic API is live for automating video editing workflows. Extra API minutes are sold as credit packs.
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