Reply.io review: Cold email and multichannel sales outreach with an optional AI SDR agent
Cold email and multichannel sales outreach with an optional AI SDR agent
Prices not verified, free trial: 14-day free trial.
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What Reply.io does
Reply.io is a sales outreach platform that combines cold email with LinkedIn, calls, SMS and WhatsApp steps inside a single sequence. Sequences can branch depending on how prospects respond. An AI agent named Jason can write messages, handle replies and book meetings. A built-in B2B database covering over 1 billion contacts supports list building, and intent signals are available for personalization.
Replies from email and social channels land in a unified inbox, and meetings can be scheduled through Google Calendar or Calendly. Reply connects directly to Salesforce, HubSpot, Pipedrive, Copper and Close, and it also offers an API, webhooks and an MCP connection for AI agents. Email warmup is included with every mailbox.
The pricing page has a monthly/annual toggle, and plans are split into product lines.
- Multichannel conditional sequences
- B2B contact database with intent signals
- Jason AI SDR agent
- Unified inbox
- Meeting scheduling with Google Calendar or Calendly
- CRM integrations
- API and webhooks
- MCP connection for AI agents
Pros and cons
Pros
- Email, LinkedIn, calls, SMS and WhatsApp can be combined in one conditional sequence
- Direct integrations with Salesforce, HubSpot, Pipedrive, Copper and Close, plus an API, webhooks and an MCP connection
- Email warmup is included with every mailbox, and Email Volume mailboxes are unlimited under a Fair Usage Policy
- A 14-day trial lets teams try the product before paying
Cons
- Pricing is per user and sized by active contacts, so cost depends on team and list size
Our take
Reply.io suits sales teams, founders and agencies that want email, LinkedIn, calls and SMS run from one sequence, with the option to hand work to an AI agent. The trade-offs are in the pricing structure. Prices are per user and tied to active contacts, and the mailbox allowance differs by plan: unlimited under a Fair Usage Policy on Email Volume, but capped on Multichannel. The AI SDR line starts well above the standard plans.
Comparisons and lists with Reply.io
Coming soon
Coming soon — we are writing comparisons that include Reply.io.
Reply.io pricing
Prices not verified — the official pricing could not be confirmed; check the vendor's site: official pricing page.
Frequently asked questions
Which CRMs does Reply.io integrate with?
The pricing page lists Salesforce, HubSpot, Pipedrive, Copper and Close for direct integration.
What are active contacts?
They are the unique contacts you can send a first-step email to per month, with an unlimited number of follow-ups.
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